Tuesday, November 11, 2008

SM: Opener

The TV show opener appeals a lot more to me because of it's "fun" potential. Despite the fact that I admire design for being able to break down complicated information and re-present it in a clear, rational way... I feel like I've already explored this capability for design. Also, there isn't a lot of interesting data on letter-writing, which makes the other option difficult to pursue. Despite my disdain for television, I see this project as an opportunity to create something captivating, and well ... fun. I want a piece like this in my portfolio because a lot of my work is serious. Some of the best advice I've ever gotten is never take yourself too seriously, so in hopes to diversify my body of work, I want to try something different. I've done infographics, I've done magazine spreads, I've structured data. A good portfolio is one that shows breadth and quality. I'd hope I have quality, but breadth is something I lack.

purpose / context / audience

A TV opener is meant to embody the mood or vision of the program it starts. It sets a tone for the rest of the show and introduces key characters and credits while creating a dynamic and visually pleasing tidbit of the show's general atmosphere. It should grab people, it should make them want to see the show. In terms of letter writing -- I hope to move more in the direction of an advice show, having viewers write in asking for help from a "know-it-all" TV host, or psychologist. I envision this show being on a lifestyle or culture/music channel, like MTV, or VH1. Depending on the channel, the context of the show opener would depend upon the surrounding programming and the types of advertisements marketed towards the audience. It cannot be standalone, as it supports upcoming programming. Perhaps a really great show opener could standalone, but overall as its function is to introduce, it is part of a larger TV program. My audience would be those who would be asking for advice, or interested in the problems of others. I imagine they would be all ages, but primarily between late teens and late to middle aged people.

Research

A really 80's intro to Dr. Ruth's "sex advice" show.
Wonderfully DIY and Lo... Lo-Fi. 

Kitschy, kitschy, horrible goodness. A prediction into the past future. 

Wonderfully campy and 80's

Despite its tackiness, this opener takes advantage of a song to create excitement around the show. It also introduces the characters in a really informal, fun way.

I really like the way this opener uses music and a keen compositional style to set a tone for the show.

Formally, as well as in terms of animation quality, this intro is really nice.

My mom always used to hum this song. Must be good, right?

I love this one. This song has been stuck in my head for the past 2 weeks.

In the same vein, and just as wonderful

I really like the stop frame, photographic quality of this piece

Damn, what is with The Avengers and awesome intros?

Maybe its just nostalgia....?



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